Warby Parker

Warby Parker—the online emporium for hip, affordable and socially conscious eyewear—finally has a grand showroom to call its own. The SoHo spot serves as the brand’s flagship brick-and-mortar outpost (although there are also stores in Portland, Oregon and Boston), where shoppers can get an eye exam on the premises, check out the company’s complete selection of eyewear, or—if you’re feeling whimsical—duck into the store’s photo booth or peruse their small press library.