Azaleas

This boutique version of the famed East Village shop features lingerie and swimsuits. Both indie makers and bigger labels—Stella McCartney, Agent Provocateur, Lonely—are available, so it’s not hard to find designs that appeal. Swimwear, like the more intimate offerings here, is also available in range of styles—from demure to badass, with all stops in between. The selection beats by light years the lingerie section in any department store outlet.