Photo: Anna Maria Zunino Noellert
ShoppingWest Village
Anine Bing
Description
If fashion is about looking cool while simultaneously looking like you aren't trying, Anine Bing's effortless hipness hits the nail on the head. The Danish model and namesake behind the brand opened her first New York City boutique in February 2014, a year after opening a Los Angeles–based shop. Prices genuinely range, though most items will set you back a couple to a few hundred bucks. Still, for quality staples—jeans, tops and dresses that are simple yet smart—the price may be right, since you can dress them up or down.
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