Rosé Mansion is certainly adept at attracting guests in search of #selfies. In 2018, the attraction’s initial Midtown pop-up was sold out for its 14-week run. Having returned in summer 2019, this time in the Manhattan Mall, the Rosé Mansion experience isn’t only Instagram-worthy; it’s educational, offering guests a chance to learn about wine culture, history and the science behind winemaking. (If you’re just visiting to take photos in a bathtub full of rose petals, you can do that too.)
Timed tickets to the mansion give wine enthusiasts the opportunity to taste different varieties of rosé: eight 1-ounce samples, served in a dozen or so interactive rooms (scratch-and-sniff walls, anyone?). We took a spin through to chat with other pink-wine-loving patrons. For a closer look at what—and who—was inside, click through our gallery.