NYC’s Most Iconic Signs

Nathan’s Famous

The original [Nathan’s](/restaurants/nathans-famous) has been slinging hot dogs down in Coney Island for more than a century, and the area has plenty more bright signs to offer fans of neon.

Junior’s Restaurant

This sign heralds your entry into a world of [comforting deli fare](/restaurants/juniors-restaurant-bakery), including what may be the world’s favorite New York–style cheesecake.

Times Square Subway Station

The lights at this [Times Square](/attractions/times-square) station are unusually luminous and plentiful for a subway entrance. It's all in keeping with its neighborhood, which is the only place in NYC where regulations require a minimum amount of display lighting.

The Lemon Ice King of Corona

This [Queens institution](/restaurants/the-lemon-ice-king-of-corona) is NYC’s best-known supplier of Italian ices. The TV series following another esteemed Queens monarch, _The King of Queens_, features it in the opening credits.

Staten Island Ferry

The [Staten Island Ferry](/attractions/staten-island-ferry), with terminals in Lower Manhattan and St. George, moves commuters and visitors between Manhattan and Staten Island on a free boat ride with views of New York Harbor and the Statue of Liberty.

Russ & Daughters

This [Lower East Side spot](/restaurants/russ-daughters) has been open for more than a century. It's one of the world's leading appetizing stores (for the uninitiated: an appetizing store is a place that sells special-occasion Jewish cuisine like bagels, lox, and all other manner of smoked and cured fish).

Wyndham New Yorker Hotel

This [historic art deco hotel](/hotels/wyndham-new-yorker-hotel) has been through plenty of changes since opening near Penn Station in 1930, but its neon has been a constant. You probably recognize the sign from countless skyline photographs.

Veniero's

Since 1894, this [East Village bakery](https://venierospastry.com/) has sold some of the tastiest cannoli, pignoli, biscotti and other Italian pastries you’ll find anywhere.

Pepsi Cola Sign

This [Long Island City sign](/attractions/pepsi-cola-sign) used to sit atop a Pepsi bottling plant. While that closed at the end of the 20th century and LIC is now more of a place to live and hang out than a manufacturing hub, the giant cola tribute is a reminder of the neighborhood’s industrial past.

Katz’s Delicatessen

The sandwiches at this [Lower East Side pastrami titan](/restaurants/katzs-delicatessen) are stacked nearly as high as the vertical sign on the corner of East Houston and Ludlow.

Apollo Theater

The famous [Apollo](/attractions/apollo-theater) sign welcomes you to the historic Harlem theater, which has hosted the likes of the Jackson 5, James Brown, D’Angelo and Lauryn Hill.

Wonder Wheel

The [Wonder Wheel](/venues/denos-wonder-wheel-amusement-park), along with the Cyclone roller coaster, is among the iconic rides of Coney Island. It’s been featured in countless movies, music videos and TV shows.

Little Italy

Manhattan’s [Little Italy](/boroughs-neighborhoods/manhattan/little-italy) is home to many popular Italian restaurants and the annual Feast of San Gennaro.

Theatre District

The bright lights of Broadway are particularly striking on this stretch of 45th Street, home to multiple historic theaters.

C.O. Bigelow Chemist

Want to buy shaving soap where Mark Twain himself may have done the same? This Greenwich Village shop is [your spot](/shopping/c.o.-bigelow-chemist), marked by a big, bright sign with an arrow pointing right inside.

They say the neon lights are bright on Broadway, not to mention elsewhere in NYC.

Iconic Neon Signs In New York City

Attractions & Tours

Things to Do

Citywide

New York City

Queens

Manhattan

Upper West Side

Forest Hills

The neon lights are bright on Broadway—and beyond.

NYC’s Most Iconic Signs

NEW YORK CITY

BUSINESS IN NYC

VISITOR INFORMATION