25 Essential Soho Shops
Published 01/25/2024
Soho is one of the City’s prime shopping destinations. The neighborhood, south of Houston Street (and north of Canal) from Crosby Street to Sixth Avenue, is a paradise for the style-conscious, featuring boutiques from both high-end global brands and high-end local designers. In other words, there’s plenty to explore. Here are 25 stores to bookmark.
1
Acne
1
33 Greene St
Acne’s Greene Street store is as streamlined and modern as the Scandinavian label itself. Expect to find the brand’s must-have skinny jeans and leather biker jackets (for men and women), along with blazers, sweaters, shoes and sunglasses.
2
Alexander Wang
2
103 Grand St.
The designer’s namesake flagship brings to mind an art gallery with its white marble interior and spare, edited collection. The clothing is industrial and audacious, with offerings for both men and women.
3
Anine Bing
3
81 Greene St
The brand calls itself a “fusion between Scandinavian heritage and American spirit” and, though heavy in classic looks, includes everything from delicate silk camisoles and lingerie to ripped jeans and military jackets. The line also features shoes, jewelry and other accessories.
4
A.P.C.
4
131 Mercer St
The popular French brand is perhaps best-known for its denim. Jeans, for both men and women, tend to be slim-fit and crafted from Japanese dry selvedge denim—though there are a variety of styles and materials. As with the rest of the line, expect very little fuss.
5
Céline
5
67 Wooster St.
Like Chanel, shopping at Céline is an exclusive experience. The French cult label is both minimalist and trendy, with statement-piece bags as major sellers. Céline’s Soho stand-alone boutique is as pristine and luxe as its Madison Avenue flagship location.
6
Chloé
6
93 Greene St
This French fashion house takes an ultrafeminine approach to clothing. Everything is bohemian yet elegant and fresh: high-rise jeans, laid-back floral-print dresses and mod block heels define the label. Chloé’s coveted line of handbags—notably the Marcie saddlebag—provides a major draw, as do the brand’s collaborations with the likes of Angelina Jolie and Borsalino.
7
David Yurman
7
114 Prince St.
The designer jewelry brand’s neighborhood outpost features its typically well-wrought pieces, along with services like personal styling advice and engagement and wedding consultations. Among the bracelets, necklaces, rings and charms on offer—fashioned in 18-karat yellow gold, sterling silver and more—is the line’s signature cable design.
8
Isabel Marant
8
469 Broome St
The designer’s namesake line bottles up the vibe of that sought-after-Parisian-girl persona effortlessly. Even if you’re not French, when you wear her line of leather boots, romantic knits and boho-ish dresses, you’ll feel like it. That’s not to say the designer’s upscale line is inexpensive; you’re just supposed to act like it is.
9
Matter
9
407 Broome St
Founded and curated by furniture designer Jamie Gray, this store stocks well-made products with a focus on good design. Gray stocks furniture from both contemporary American designers and international manufacturers. The in-house line, Matter Made, includes lighting and shelves, made by Gray and independent designers.
10
Miu Miu
10
100 Prince Street
Miuccia Prada’s playful label is mod-leaning, youthful and relatively affordable compared to its sister label, Prada. The Italian luxury line is revered for its bold colors, flirty patterns and retro adornments (pearls, feathers and giant jeweled brooches, for example). Accessories are particularly fun here: think glittery block heels, leopard-print cat’s-eye sunglasses and crystal-accented velvet handbags.
11
Nike
11
529 Broadway
This five-story, 55,000-square-foot showcase is an appropriately impressive retail headquarters for the megabrand. The store features a well-stocked selection of the company’s footwear and apparel, along with knowledgeable sales staff to help distinguish between Nike’s many lifestyle brands for men and women.
12
Off-White
12
51 Mercer St.
The high-end brand is at home in Soho, offering a selection of streetwear-influenced apparel and accessories for the label-conscious and more casual followers of fashion. Following the death of the brand’s founder, artist and designer Virgil Abloh, Off-White is led by Ib Kamara, former editor-in-chief of Dazed magazine, but the line’s direction remains the same. Expect to find pieces that set trends.
13
Prada
13
575 Broadway
Prada’s Soho flagship molds high fashion and top design. Designed by Dutch architect Rem Koolhaas, the store features a cascading zebrawood wave structure that flows through the two-story shop. The location carries Prada’s signature nylon handbags as well as ready-to-wear looks for men and women.
14
Rachel Comey
14
95 Crosby St.
The brand’s Crosby Street flagship is a stunning home for the local designer’s wares, from the handsome industrial exterior to the exposed wooden beams of its ceilings. Expect to find both Comey classics and seasonal pieces—versatile, stylish, comfortable womenswear that can be styled up or down depending on mood or occasion. Don’t miss the shoes and accessories, either.
15
Rag & Bone
15
119 Mercer St.
Heavily influenced by British tailoring, New York label Rag & Bone plays up the minimalist vibe with fitted button-downs, single-breasted trench coats and long suit jackets. The brand also successfully blends classic construction with understated modernity in the form of slouchy pants, wool peacoats for women and a slew of jean options that all fit like a glove.
16
The RealReal
16
80 Wooster St.
The RealReal’s Soho store was its first physical location. Since its opening in 2017, the once online-only brand has expanded to other addresses in NYC (one uptown and one in Brooklyn) and around the country. Shoppers can expect to find the same high-quality luxury goods up for resale as they would at therealreal.com; a recent perusal of the Wooster Street store’s offerings included a Yoji Yamamoto women’s blazer and Christian Louboutin pumps, both at eminently reasonable prices.
17
Reformation
17
62 Greene St.
The Soho flagship, opened by fashion designer Yael Aflalo and her partner Chi Bui, offers vintage pieces that have been recrafted and repurposed, as well as garments made from eco-friendly fabrics.
18
Rick Owens
18
30 Howard St
This goth-y label can pull off anything, including strapping models to one another and sending them to amble down the runway. The designer’s mostly black pieces are free-flowing and asymmetrical, creating striking silhouettes. Look for dresses, extra-long jackets and stretched wool coats that bunch at the sleeves. There’s also solid line of unisex apparel, such as leather leggings and mesh tanks.
19
Saint Laurent
19
80 Greene St.
With Anthony Vaccarello of Versus Versace now at the label’s helm, the Saint Laurent aesthetic remains sexy and timeless. Like the store, the clothing relies on its edge, pulling together a variety of glossy and matte leather pieces, skinny smoking suits (a staple of the brand) and what really flies off the racks: handbags.
20
Saturdays
20
31 Crosby St.
Open since 2009, Saturdays is the surf apparel and accessories boutique NYC needed. (As fans of NYC Tourism know, surfing in the Rockaways is definitely a thing.) Find stylish swimwear for both men and women, along with dress shirts, hoodies, wet suits, surfboards, art books and even a pretty great cup of coffee at their café up front.
21
Schott
21
236 Elizabeth St
Worn by stars like Joey Ramone, Marlon Brando and James Dean, Schott’s leather jackets are the OG of the form. Since 1913, the NYC-based label has been crafting high-quality examples, with its most popular design, the Perfecto, becoming a staple in part due to Brando’s donning one in the 1953 film The Wild One.
22
Sea NY
22
324 Canal Street
This is the first brick-and-mortar location for high-end indie clothing label Sea, which has had an online presence since 2007. Founders Sean Monahan and Monica Paolini take inspiration from women from around the world, offering polished pieces that are feminine and modern. White walls and minimal shelving give an airy feel and let the clothing—dresses, jumpsuits and their signature lace-trimmed tops—stand out.
23
Stadium Goods
23
47 Howard St.
Streetwear obsessives will be familiar with Stadium Goods, one of the world’s premier platforms for rare and high-end sneakers, along with other apparel. Items are all authenticated and available on the brand’s website as well as at their Soho flagship. Search by brand and edition—including Nike, Adidas, Supreme, Anti Social Social Club and the like—and don’t be surprised to find something extraordinary (or, really, many things extraordinary).
24
What Goes Around Comes Around
24
351 West Broadway
Beloved by stylists, bloggers and budget-conscious New Yorkers, this vintage store carries fashion items like gold Chanel necklaces from the 1980s, rock band T-shirts and Hermès wristwatches.
25
Y-3
25
92 Greene Street
At Y-3, sportswear meets streetwear, with a dash of avant-garde. The line is known for experimental elements like drapey ponchos, bombers with elongated sleeves and dresses that resemble coffee filters. Started by the menswear master tailor Yohji Yamamoto, the cutting-edge label also has a sportswear collection led by Y-3’s collaboration with Adidas.
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